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Still Waiting for the 11th Order

I thought in honor of Pat Connelly from Williams-Sonoma speaking at NEMOA this week, I’d revisit the last time Pat spoke at NEMOA, 20 years ago in 1994. There are probably only a handful of NEMOA...

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Holiday Catalog Observations 2014 – Part 2

Sales: Well, my dire prediction a month ago that ISIS or Ebola would cause the bottom to fall out of sales this holiday season has not happened. Plus, with the price of gas dropping below $3 in most...

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The Torch Has Been Passed

I want to tell you why I asked Kevin Hillstrom to join me as one of our keynote speakers at Datamann’s seminar called Who Is Looking out for your Interests? on February 19. As I have progressed through...

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My Wartime Consigliere

This week, I want to tell you why I asked Amy Africa to join me as one of our keynote speakers at Datamann’s seminar called Who Is Looking out for your Interests? on February 19. If you know Amy, or...

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The Little Things

My father always said that it was the little things that get you. I can hear him saying “You can spend a lot of time getting the big things right, but some little screw up down the line will cost you...

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Carry The Message Through

This is where falling in love with our catalogs gets us into trouble. Pictured below are 3 Eddie Bauer covers I received this past week. The one on the top was sent to my wife, a regular Eddie Bauer...

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Who Is Going to Invest Here?

Here are three examples of investments in the future. I want to tip my hat to Orvis for being a corporate sponsor of the VT/NH Marketing Group. Although the two state area is home to many catalogs,...

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Bill’s 8 “Irrefutable” Rules for Catalog Covers

I usually don’t write articles that offer tips, like the “five ways to increase email response this holiday”. But since this is a vacation week for many of you, I wanted to do something different. I’m...

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Summer Postcards

This requires a new mindset – one that forces you to change and adapt. If you can’t – or won’t – well….. A few weeks ago, I mentioned that I’ve been receiving a number of new catalogs I’ve never seen...

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Are They Really a Web Buyer?

When catalogs first accepted orders over the web, catalogers were mystified as to who these buyers were. I remember going to a conference where the owners of the Music Stand catalog said that whenever...

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